Semiotics is basically the study of signs and how meaning is constructed.
We are constantly surrounded by signs whether they’re what we see around us, or
what we hear, they’re everywhere, whether we take notice of them, or pretend not to. When looking at the semiotics of an image we are looking at the signs and symbols that constitute the picture, these signs are used to translate what the photographer is saying. It is up to the viewer to interpret what they’re looking at. As we’re all different, and from culturally different backgrounds, we will all interpret an image differently. It is through the use of signs that we share understanding. It is from our consciousness that we decipher how we feel about something or what it says to us.
It is now that semiotics; in a 21st century world that it is used more than ever. In advertising we’re constantly bombarded with signs and signifiers. It is becoming to the point where adverts and marketing are considered evil. Although semiotics is subjective, without it we would have little understanding of the world around us. With the use of semiotics telling us to buy everything, its worth wondering is semiotics used for our universal understanding as a way of helping us communicate in a non verbal sense, or is it being used for evil. As a way to subconsciously speak to us and intern making us do whatever they want.
No comments:
Post a Comment